The Padel Club
UK BRAND marketing and digital strategy 2022.
Brand Marketing strategy from concept to launch of The Padel Club, the UK’s fastest emerging sport in the sector.
A private investor backed brand, by Global and UK athletes including football and cricket, and influential businesses.
Highly effective rebrand of the Club, including all venue and marketing brand communications. With plans to grow exponentially in 2023, the first official site will be built and forecast to build 5 sites throughout the 12 months.
BRAND STRATEGIC PROJECTS.
planning and delivered the marketing launch strategy for comms including;
email/CRM, web/mobile, social media, advertising, PR, creative and IRL.
strategic planning and delivery of digital / marketing campaigns for 2022.
Secured and marketed the brand collaborations with Castore, Nocco and Babolat.
Increased brand awareness, and planning for sponsorship agreement.
THe PADEL CLUB DIGITAL.
ecommerce optimisation project for the rebrand of The Padel Club website.
increased UK data capture through acquisition digital marketing and social media.
effective CRM and email marketing conversion user journey, to maximise ROI using automation and behavioural email/web interaction for increased engagement.
performance improved and visitors increased by 400% in 4 months.
THE PADEL CLUB CREATIVE.
brand identity and marketing analysis.
to optimise The Padel Club creative strategy, and content marketing.
brand planning for tactical and localised campaigns, and strategically by campaign.
this included video and photography strategy, shot on court of players experiencing the game of Padel.
launched the social media marketing and social influencer strategy for The Padel Club.
SOCIAL STRATEGY.
implemented social media strategy (paid and organic) for driving conversions.
Man Utd board approved social influencer strategic proposal for increasing Matchday VIP brand awareness.
marketing / content / creative lead for content collaboration with Global & UK celebrities, sports players and influencers attending games and experiencing No. 7 restaurant.
a first for the Club’s Matchday VIP product, this strategy increased revenue by 12%.
this strategy had succession into season 2019/20.
IRL / MEDIA PROJECT.
collaborating with Steven Bartlett, the founder of Social Chain and Global Influencer, for Channel 4’s the Secret Teacher screened project.
