Brand global and local marketing for high-end, urban lifestyle 5* hotels, Principal (Kimpton).

re-brand and launch marketing for iconic venues after modernisation and conversion to Principal, in keeping with classic heritage.

acting as a consultant to plan and deliver the brand strategy for each of the independent hotels and respective restaurant and bar venues.

to create marketing, digital and in venue communications to target the travel and transient audiences, driving booking and footfall revenue at a successful ROI.

BRAND PLANNER.

strategic planning with individual venue management and the Revenue Director for delivery of tactical campaigns and BAU digital / marketing communications.

management of PR and social media agencies relationships for targeted localised and national campaigns to generate coverage in high tier press and luxury magazines.

conceptualisation of digital and marketing campaigns, social and IRL events.

approval concepts by senior management and the board.

liaising with venue management, brand marketing team and creative agency project management for OOH and DOOH communications.

DIGITAL & MARKETING.

auditing and creating new brand concepts for content creation, providing recommendations of digital UX and marketing to improve engagement.

to increase consumer traffic to the website and optimise for conversions.

CRM and email marketing user journeys effectively converting consumers to covers in venues.

rebrand and new brand launches including venue interior visual marketing, photography shoots and launch events and marketing communications.

implementing global, UK and local media and affiliate campaigns.

digital and marketing for high volume / revenue activity incl. weddings, meetings & events, festive / trend campaigns and guest relationship communications.

planning and delivering innovative restaurant concepts for value add campaigns.

involved in the increased performance of the loyalty and brand relationship for the members rewards club.