sTEVEN BARTLETT
Manchester United x Channel 4’s Secret Teacher.
The Secret Teacher by Channel 4, Episode 3: ‘Social media marketing magnate Steven Bartlett goes undercover at a cash-strapped school in Liverpool, where he encounters a range of students and suggests a Head of Happiness’.
The production highlights the needs of the children, and their teachers, including the Head Of Support, Mr Naylor. The Channel 4 media team and Steven Bartlett by personal request, gifted a Manchester United Matchday VIP Experience for the 2019 Premier League match against Liverpool Football Club. Steven Bartlett being a Manchester United supporter and Mr Naylor, being a Liverpool Football Club supporter, this experience was the ideal match to express gratitude, respect and further create a bond between both - by the production and filming the shared love of football, in its entirety.
“we had a great experience.
I really appreciate it.”
— Steven bartlett, Founder of social chain& Influencer.
MaTCHDAY VIP EXPERIEnCE.
the dining marketer requested to host and escort Steven Bartlett and Mr Naylor for the duration of their Matchday VIP Experience.
In collaboration with marketing the No. 7 restaurant, Steven Bartlett was responsible for his social media content creation of the experience with Mr Naylor.
due to production and filming rights at a Premier League game, this was restricted to Steven Barlett’s 1.8m social media following.
IN COLLAB WITH channel 4.
Steven Bartlett, incredibly influential, as the Founder of Social Chain and influencer, and Channel 4, was a crucial VIP to the dining marketer’s collaboration reputation. The Matchday VIP experience hosting and Steven’s social media content creation was highly regarded and highly visible to the Senior Management and the Excutive Board at Manchester United.
the final project in the dining marketer’s Matchday VIP Influencer strategy during the contract, and notably the highest revenue generating brand marketing campaign for the venue in Manchester United Club history.
