digital MARKETING
social media strategy.
TDM has experience in creating high-end, luxury, venue and elite sports content, driving high consumer engagement by her marketing and advertising expertise.
BRAND COMMUNITIES.
create the brand’s community profile(s) through drilling the social media insights.
intuitive brand marketing that calibrates both insights and innovative creative content that creates highly effective brand campaigns. brand content and adverts that resonate with the audiences emotional and needs to invoke interaction with the brand.
analyse the performance of a brand’s content and experiment with brand communications to get the best engagement.
this co-creates social media experiences and ultimately, increases transactions with the brand and increases revenue.
brand leverage
leverage brand enagement by using interactive features in social media platforms; stories, question stickers and poll stickers.
inviting brand communities into real time interaction by hosting Live rooms on brand profiles.
the scale and capture of consumers by going live; is that it’s interactive, by directly communicating within highly engaged brand communities.
BRAND SOCIAL COMMERCE.
monetise brand social media profiles on Facebook, Instagram and tick tok.
consumers and creators are inspiring communities for brands, marketing products and innovations, and making recommendations.
a brand’s social media profile can become a visual storefront for consumers.
implementing an effective social media digital marketing and advertising strategy, from understanding brand’s motivations and desires, communicating the brand’s purpose and values through ad creative, will illicit a response.
this reaction will evoke actions from consumers in targeted brand communities, directing those to brands e-commerce sites and/or social commerce on profiles.
a highly measurable and deliverable social media marketing channel for revenue.
INFLUENCER / COLLABORATOR MARKETING.
the halo effect of social media for brands is being perceived as more creative and collaborative, by engaging with influencers and VIPs.
collaborating with high profile and credible influencer and VIP’s for brands, TDM experience is distinct; luxury experiences in dining, hotels, spas and football clubs.
a creative collective, to co-create with brands to reach new audiences and build creative contents by using video in social media tools; stories and reels.
influencers are non-intrusive by integrating the brand curated campaigns into a creator’s content.
brands can be shown as a product or in situation in their lifestyles, leveraging the brand aesthetically to the targeted audience using authentic and relatable content.
BRAND COMMUNITY CULTURE.
brand relevancy is created by participating in emerging movements, trends, that have an emotional response with lasting associations.
sharing in the moment content; including viral social media trends through to impactful real-life social movements.
brands can express their opinion and thoughts, even humour or empowerment, by using stories and reels - creating both brand and consumer reciprocal advocacy of those moments and trends.
Pay per click advertising.
TDM has high performing experience of Google pay per click, search marketing, for retail and venue brands.
“I had the pleasure of partnering with Pippa while she was working at The Dining Club Group (tastecard). As a detailed marketing professional Pippa really came across with a growth mindset as we worked on new and exciting ways to approach customer acquisition campaigns. As a early adopter of Facebook and Programatic advertising Pippa would always test new approaches to deliver results. I would recommend her as her industry knowledge and wealth of experience would be a an asset to any brand.”
— Gavin Cassidy, Account Manager, Large Customer Sales (UKI) at Google.